City Swim Project

The City Swim Project (formerly the Buffalo City Swim Racers) is a non-profit organization that provides free (or low-cost) swim lessons to families throughout Buffalo.

As a board co-president, I was thrilled to guide the organization through a strategic planning and rebranding process. The new name and tagline more accurately reflect the program’s mission. A brand video (which became more of a mini-documentary) showcases the families, coaches, funders, and community members making an impact through the City Swim pPoject.

Design: Telesco Creative Group

Video: Promotional Productions