Just Tell One is a mental health and substance abuse awareness campaign for teens and young adults. We helped the Mental Health Advocates of WNY build the campaign from the ground up. The name and concept encourage youth to take a simple first step to get help – just talk to one person about how you’re feeling.
The campaign included a website with educational resources, outdoor advertising, and a social media content strategy. We also created videos where young people shared their mental health journey and provided peer-to-peer tips.